This is a question familiar to many owners of their own business, after the completion of the application.
The two largest companies Apple and Google have posted in the public domain a list of requirements for placement in app stores. It is clear that, first of all, the application should have the most unique functionality, but it is important to take into account several general points.
It is important to formulate for yourself:
- Your applications for all users or for users who live in a particular state?;
- What is the age of the audience of the application? Revise the age rating of the content;
- Does the application meet all legal placement requirements, do you guarantee compliance with all local laws?
Yes, all this was worth considering. and before you publish the application, but the key points must be remembered at the time when the application starts.
We must remember the following points:
1. Landing page. It should be run before you run the application, but it is important to maintain its relevance. Therefore, updating the site after launching the application is strictly necessary (as well as adding actual download links).
2. Offline advertising. Any sites and materials are good. Let their effectiveness and less, but it is, do not neglect this. Alternatively, advertisements or directories
3. Promotion in social networks. Although it does not show the same effectiveness for various business areas, it is still progress in social networks that gives a decent result.
4. The number of downloads. In your power to reduce the speed of reducing the number of downloads. All marketing operations are designed to ensure that your application downloads as many users as possible. Try to mention the application more often wherever possible: your personal blog, place a link on your site to download the application, etc.
Everyone understands that developing an application is a lot of effort, but what follows should take even more of your strength. If you ignore the promotion and maintenance of the application, then do not expect that it will be in demand and will benefit your business. All the tasks that sets the promotion of the application retain their relevance constantly and lose it only when the application ceases to be part of your business.